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201-366 Yorston St
Williams Lake, BC V2G 2J7
Beauty expertise. Personalized care. Stunning results.
Hi, I’m Emily, owner of The Loft Beauty Collective, proudly born and raised in Williams Lake. As a Métis woman, Registered Nurse, mother, and business owner, my approach to aesthetics is deeply rooted in compassion, professionalism, and client-centered care. After 12 years of working in nursing, I chose to pursue a long-standing passion for the beauty industry by creating The Loft — a space designed to prioritize both exceptional service and genuine client comfort. My healthcare background has provided a strong foundation in hygiene, safety, attention to detail, and ethical care, all of which remain at the core of every service offered.
Where confidence and beauty come together.
The Loft was created to be more than just a beauty studio. It is a welcoming, stress-free environment where every client can feel comfortable, respected, and cared for. I am committed to maintaining a judgement-free and size-inclusive space where all individuals feel confident accessing services without pressure or discomfort. With the support of my wonderful fiancé and family, I am proud to continue building a business that reflects the values most important to me: safety, inclusivity, professionalism, and helping clients feel their absolute best.
Book your appointment today!
Our lash extension services are tailored to your desired style and eye shape. We create stunning, long-lasting results that elevate your everyday confidence.
Volume lashes provide a fuller and more dramatic appearance without sacrificing comfort. We customize each set to achieve the perfect balance of density and elegance.
UV lash technology represents a more modern, refined approach to lash application.
With improved precision, increased comfort, stronger retention, and a safer curing process, it’s quickly becoming the preferred option for both lash artists and clients alike.
Whether you’ve struggled with traditional lash glue in the past or simply want a cleaner, longer-lasting lash experience, UV lash extensions offer an innovative solution designed for the future of the beauty industry.
Traditional lash adhesives rely on air and humidity to dry, which can lead to longer curing times, fumes, and inconsistencies during application.
UV lash technology uses a specialized adhesive that cures instantly with a gentle UV LED light, allowing lashes to be secured immediately with greater precision and control.
The result? Cleaner lash lines, improved retention, and a more refined overall finish.
Yes — UV lash systems are designed with safety in mind and are considered extremely low risk when applied properly by a trained lash artist.
The light used to cure the lashes:
In simple terms, the light is not strong enough to damage your eyes or skin.
The UV LED light used during application is gentle, controlled, and only used for short intervals throughout the appointment. Total exposure time during a full set is minimal — often less than everyday exposure to natural sunlight.
Clients can comfortably relax with their eyes closed throughout the service, with no discomfort or recovery time afterward.
Faster, More Efficient Appointments
Because the adhesive cures instantly, there’s no waiting for lashes to dry into place.
This allows for:
Many clients experience irritation from traditional lash adhesives due to the fumes released while drying.
UV lash adhesives cure immediately, significantly reducing airborne fumes and making them a gentler option for clients with:
The process is often noticeably more comfortable during and after the appointment.
Instant curing allows each extension to be locked into place exactly where intended without movement before drying.
This helps reduce:
The finished result looks cleaner, lighter, and more polished from the start.
One of the biggest advantages of UV lashes is that they are ready immediately after your appointment.
No waiting 24 hours before getting them wet.
You can:
right away without worrying about compromising retention.
UV lashes are ideal for busy lifestyles and clients who want beautiful lashes with less restriction.
Proper aftercare helps maintain retention and keep your lashes looking full and healthy between fills.
For best results:
Healthy aftercare habits lead to better retention, fewer touch-ups, and longer-lasting results.
UV lash extensions are designed to provide exceptional retention, often lasting longer than traditional lash extensions when paired with proper aftercare. While every client’s natural lash cycle is different, most clients enjoy full, beautiful lashes for 2–3 weeks before needing a fill appointment.
Factors that affect retention include:
Because UV adhesive cures instantly and creates a strong bond from the start, many clients notice improved retention and fewer premature lash losses compared to traditional lash systems.
Your appointment begins with a consultation to determine the shade that best suits your skin tone and goals. During the application, a fine mist is evenly applied to create a flawless, natural finish.
Your tan will continue to develop over the recommended processing time before your first rinse. We’ll also provide personalized aftercare instructions to help you get the longest-lasting results possible.
For the best results, we recommend:
At The Loft, we believe everyone deserves to feel confident in their own skin. We proudly welcome all body types, body sizes, genders, and backgrounds in a warm, judgment-free environment where comfort and inclusivity are our priority.
Every spray tan is customized with care, ensuring your colour looks natural, complements your skin tone, and leaves you feeling your absolute best.
Sugaring is an all-natural hair removal technique that has been used for centuries. The sugar paste is made from just three simple ingredients:
That’s it—no resins, fragrances, dyes, or unnecessary chemicals.
The paste is applied at body temperature and gently removes hair from the root while exfoliating dead skin cells, leaving your skin feeling incredibly smooth.
Gentle on Sensitive Skin
Sugaring primarily sticks to the hair and dead skin cells rather than live skin, making it a gentler option for those with sensitive skin.
Fewer Ingrown Hairs
Because the hair is removed in its natural direction of growth, there’s less chance of hair breaking beneath the skin, helping reduce ingrown hairs.
Less Painful Than Waxing
Many clients find sugaring to be more comfortable than waxing because the paste is removed in the direction the hair naturally grows.
Natural Ingredients
Our sugar paste contains only sugar, water, and lemon juice, making it an excellent choice for those looking for a clean, natural hair removal option.
Long-Lasting Smooth Skin
Hair is removed from the root, so most clients enjoy smooth skin for 3–6 weeks, depending on their individual hair growth cycle.
Softer, Finer Hair Over Time
With regular sugaring appointments, many people notice their hair grows back finer, softer, and less dense.
Sugaring | Waxing |
|---|---|
Made from sugar, water, and lemon juice | Often contains resins, synthetic ingredients, fragrances, and additives |
Applied at body temperature | Usually applied hot or warm |
Removed in the direction of hair growth | Removed against the direction of hair growth |
Gentler on sensitive skin | Can pull on live skin cells, causing more irritation |
Helps reduce ingrown hairs | Hair breakage is more common |
Easy cleanup with water | Wax residue often requires oil-based removers |
Whether you’re maintaining smooth skin year-round or preparing for a vacation, wedding, or special event, sugaring is a great option.
At The Loft, we believe everyone deserves to feel comfortable, confident, and cared for. We proudly welcome all body types, body sizes, genders, and backgrounds in a safe, judgment-free environment where kindness and respect come first.
Whether it’s your first sugaring appointment or you’ve been sugaring for years, we’re committed to providing professional, personalized care while helping you feel completely at ease throughout your visit. Your comfort, privacy, and confidence are always our priority.
